从街边小店到全球近5万家店,蜜雪冰城是如何借助股权设计构建商业护城河的?

黑曜石商业咨询
16 Jun

点击“蓝字”关注我们遵循商业的原则和本质理清企业发展的节奏与脉络改造出更具投资价值的企业近期,蜜雪集团股价亦创新高,6月4日盘中触及618港元/股,市值一度超2300亿港元。而在2月招股时,该公司便以5258倍超额认购、1.82万亿港元冻资成为新“冻资王”,上市仅三月区间涨幅高达165%。成立28年来,蜜雪冰城从郑州一家仅几平米的“寒流刨冰”小店起步,如今已席卷全球,零售额高达583亿元。蜜雪冰城...

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