By George Glover
Roku stock was surging on Monday after the streaming company said it was partnering with Amazon.com in a bid to boost its ad sales.
Shares in Roku jumped 10% to $82 ahead of the opening bell. Amazon stock climbed 0.4%, and futures tracking the benchmark S&P 500 were up 0.5%.
The partnership that Amazon Ads and Roku unveiled early Monday will combine all the people viewing content through the companies' systems and devices into one pool. Marketers will be able to use Amazon's ad-buying system to reach that combined audience, which the two companies estimated covering about 80 million connected-TV households in the U.S.
As of Friday's close, Roku shares were flat in 2025, compared with a 1.6% rise for the S&P 500 and a 3% rise for the tech-heavy Nasdaq 100 index. The company warned in May that economic uncertainty would weigh on its revenue for both streaming devices and advertising, which led to the stock erasing most of its early-year gains.
Write to George Glover at george.glover@dowjones.com
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(END) Dow Jones Newswires
June 16, 2025 08:11 ET (12:11 GMT)
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