6月12日,汉堡王母公司餐饮品牌国际集团(Restaurant Brands International Inc.,RBI)宣布全新战略,其在中国市场的发展逻辑发生根本转变。汉堡王目前在华发展的三个关键矛盾——门店效率短板、本土运营失焦以及资本模式滞后——都在这份方案中得到了明确回应。本土化团队就位汉堡王在华战略转向过去六年,汉堡王中国由土耳其TFI集团代理运营,虽然实现了门店数量从52家到千店的...
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