昂跑和lululemon打响中国激战

虎嗅
15 Jun

进入6月,上海西岸lululemon门店限时三件打折活动之时,100米之隔,与其同一价位带的昂跑,也活跃在备战年中618活动的营销大战中。在中国市场,昂跑业绩增速势不可挡已显而易见,关于昂跑与lululemon必有一战的争论愈演愈烈。昂跑最新的2025财年一季度财报发布后,其市场预期“中国市场10%的份额目标”是判断保守了。lululemon最新的2025财年一季报则显示,四年来首次一季度净利下滑...

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