单店日均少卖33杯仍猛冲!传古茗今年要净开店2000家

国际金融报
13 Jun

一众茶饮品牌放缓门店扩张之际,古茗选择加快步伐。近期,有券商研报指出,古茗今年计划净增2000间店,重点开拓安徽、湖北、湖南、广东和广西。古茗去年新增门店数量仅913家,这意味着今年公司将加速扩张。在茶饮竞争激烈的当下,诸多品牌单店经营数据出现下滑,加大扩张会是一个好的策略吗?单店GMV下滑窄门餐眼数据显示,截至6月11日,古茗共有10403家门店,是中国现制茶饮市场的第二大品牌。经历过去的高速...

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