名创优品执行副总裁窦娜:与泡泡玛特客群有重叠 正积极探索发展自有IP

每日经济新闻
16 Jun

2025年6月14日,中欧国际工商学院(以下简称中欧)AMP课程二十周年庆典论坛在上海校区举行。名创优品执行副总裁、首席产品官、中欧校友窦娜作主题分享。论坛期间,窦娜接受了《每日经济新闻》记者的采访。谈及名创优品与泡泡玛特的差异时,其回应:“两家公司服务的客群可能有一定的重叠度,比如大家都提供情绪价值,但可能比重不一样,名创优品是实用价值+情绪价值。从IP(知识产权)角度,名创优品可能更多是跟中国...

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