雅诗兰黛动荡时刻:家族支柱离世,销售疲软

华博商业评论
20 Jun

点击蓝字,关注我们出品 | 华博商业评论邮箱 | hbsypl2023@163.com2025年618大促收官,美妆行业整体数据亮眼,可巨头雅诗兰黛却略显疲软。根据青眼情报数据显示,2025年618全周期(5月13日-6月18日),淘系、抖音、京东、快手四大电商平台美妆类总GMV达到659.09亿元,同比增长超过10%。其中淘系依旧占据主导,份额达41.3%,GMV同比增长11.10%。具体来看,...

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