Cushman & Wakefield, in collaboration with CoreNet Global, has released a new survey highlighting significant shifts in corporate real estate $(CRE)$ priorities. The report, titled "What Occupiers Want," reveals that while cost control remains a key focus, companies are increasingly recognizing the importance of talent, flexibility, and service in shaping real estate strategies. A notable finding is that nearly one-third of companies that recently altered their CRE reporting structure now have real estate teams reporting to Human Resources, emphasizing the growing link between real estate decisions and employee experience. The survey, which reflects insights from CRE decision-makers across the Americas, EMEA, and APAC, indicates that the industry stands at a strategic crossroads, balancing traditional financial measures with new imperatives around talent and culture. Despite ongoing cost pressures, there is a call for a balanced scorecard approach that integrates workplace investments with employee engagement and productivity metrics. The report underscores the need for CRE leaders to develop strategies that deliver both financial and workforce value, moving beyond mere financial savings to impact workforce performance and competitive advantage.
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