广告技术公司The Trade Desk(TTD.US) 与有线宽频(01097.HK) 旗下HOY宣布，将深化双方战略合作，通过The Trade Desk开放HOY于智能电视(CTV)平台上的广告版位进行程序化交易，并接入网络身份识别解决方案Unified ID 2.0(UID2)及OpenPath技术，助力广告主实现更高效、更精准的投放效果。
有线宽频通讯有限公司首席执行官兼执行董事杜之克表示，程序化CTV广告是HOY业务增长的核心战略，而The Trade Desk拥有CTV程序化广告领域的领先技术与平台优势。
The Trade Desk北亚区媒体伙伴关系总经理蔡秉熹指，期待与更多像HOY这样的互联网内容伙伴，建立香港智能电视程序化广告新生态。(sl/u)(港股报价延迟最少十五分钟。) (美股为即时串流报价； OTC市场股票除外，资料延迟最少15分钟。)
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