《大行》里昂:阿里(09988.HK)京东(09618.HK)618 GMV增幅较去年快

阿斯达克财经
Jun 20, 2025

里昂研究报告指,据数据公司统计,今年618各大电商平台总GMV按年升15%至8,556亿元人民币。受惠于推广期更长、品牌参与度更高及以旧换新补贴,内地各大电商平台均录得双位数GMV增幅,当中阿里巴巴(09988.HK) (BABA.US)  及京东(09618.HK) (JD.US)  的GMV增长较去年快,拼多多(PDD.US)  的GMV增速与去年相若,而抖音增速则有所下跌。今年推广的焦点由...

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