火锅爱马仕来了。来源|本原财经作者|消哥“中原粮仓”河南正在变身“新消费之都”,引领当下新消费浪潮。过去河南走出了双汇、牧原、三全、思念等食品巨头,如今王宁带着泡泡玛特靠IP经济与“情绪消费”火遍全球,张红超、张红甫兄弟让蜜雪冰城从刨冰店变身全球门店最多的现制饮品品牌,于东来的胖东来更被誉为“零售业乌托邦”,是商超零售反内卷的传奇存在。52岁的巴奴创始人杜中兵,同样出身河南,他高喊“服务不是巴奴的...
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