蔚来“爆款拯救战”,为何押在乐道身上?

Tech星球
Jun 20

蔚来汽车眼下的处境,与2022年时的小鹏汽车颇为相似。2022年9月,小鹏寄予厚望的旗舰车型G9上市,却因混乱的SKU体系和过高定价折戟市场,品牌一度陷入低迷期。彼时CEO何小鹏曾坦言,当时甚至害怕坐飞机,公务舱人少容易被认出,交流间总能感受到大家对小鹏的担忧。而如今的蔚来,正经历着相似的艰难时刻。根据2025年一季度财报数据显示,蔚来交付新车 42094 辆,同比虽增长40.1%,但环比下跌...

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