西部证券研报指出，海尔智家作为全球家电品类引领者，品牌制造/创新研发多环节领先，份额优势有望长期保持；此外公司眼光长远前瞻布局，多年持续培育产品高端化与品类出海，目前已进入收获期，高端价格带份额领先、海外新兴市场也持续高增贡献，产业地位不断加强；未来数字化变革进一步深入、海外本土布局逐步完善、以及短期国补拉动等因素，海尔业绩有望持续增长。预计25-27年归母净利润211/232/254亿，对应pe11.0/10.0/9.1X，长期配置价值凸显，看好海尔全球竞争优势，首次覆盖给予“买入”评级。
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