里昂发表研究报告指，据数据公司统计，今年618各大电商平台总GMV按年升15%至8556亿元。受惠于推广期更长、品牌参与度更高及以旧换新补贴，内地各大电商平台均录得双位数GMV增幅，当中阿里巴巴及京东的GMV增长较去年快。今年推广的焦点由低价产品转移至更多品牌产品，而且平台折扣亦按年减少。另外，AI工具的应用亦令商家的投资回报率更高且退货率更低。 该行预期阿里巴巴的客户管理收入(CMR)和京东的零售收入将于次季保持稳健增长，予阿里巴巴目标价165美元、京东目标价45美元、快手目标价67港元、腾讯目标价645港元，均予“跑赢大市”评级。
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