与2024年“618”聚焦“全网最低价”的价格战不同,今年618大促战线拉长,呈现出节奏放缓、由竞争转向理性合作的趋势,各大电商平台都在拓展自己的第二增长曲线。“史上最长”618大促已经结束,各大电商都交出了自己的成绩单。拼多多(PDD)的2025年618战报显示:“超级加倍补”单日订单量376万单,生鲜、手机、数码、家电、美妆、服饰、运动、户外、母婴、家居、百货等数十个类目均创下销量新高。小米...
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