据报道，Meta正深入探索AI生成广告技术，从而降低广告商制作广告内容的成本和复杂性。当地时间周二，Meta宣布升级图像转视频广告工具，允许营销人员利用人工智能将产品图片转化为多场景视频广告。
广告主最多可上传20张图片来创建视频，并可添加背景音乐和文本。彭博社表示，此次新功能的发布与法国戛纳举行的CannesLions广告节同期进行。同期，短视频平台TikTok也推出了新的AI广告工具，包括广告视频生成功能。
生成式AI通过其强大的内容生成能力，赋能广告营销的各个环节，从创意获取、内容生产到广告投放和消费转化，显著提升了营销内容的生产效率，并降低了优质内容生产的门槛。
长期来看，AI有望带动广告营销行业的全面变革。数据显示，AI广告行业正处于技术驱动的高速增长期，2024年全球市场规模达10.23亿美元，预计2031年将达103.2亿美元，年复合增长率39.7%。
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