中金公司研报指出，看好国内潮玩龙头提升IP运营的综合实力，并有望在全球市场突破带来成长空间。推荐泡泡玛特、布鲁可、名创优品、晨光股份及百联股份，均予“跑赢行业”，目标价分别予为310港元、190港元、42.28港元、37.5元人民币及13元人民币。据数据显示，全球IP玩具市场2024年规模为5251亿元人民币，预计2024-2029年CAGR为8%，其中，中国及东南亚有望贡献市场一半份额。
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