国内美妆集团橘宜集团在其官方微信公号上宣布已与护肤品牌百植萃签署收购协议。记者从百植萃内部人士处也获得证实,不过双方并未对外披露具体价格。 橘宜集团目前拥有彩妆、洗护等品牌,此次收购护肤品牌被看作是对其原有美妆业务的一个补充。 有行业分析人士认为,目前国货美妆产业正在形成“极端分化”现象,一方面头部企业已经形成和奠定了“竞争优势”,另一方面从整体外部行情来看,对于小规模的品牌来说并不友好,...
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