国盛证券研报指出，海澜之家是大众服饰品牌龙头之一，男装主业规模稳健、优势突出，品牌零售管理新业务（京东奥莱+FCC）未来增速较快、成长空间广阔。过去估值与基本面业绩表现强相关，主业发展稳健、分红具备吸引力；近期新业务拓展逐步落地，有望带动估值中枢提升。当前股价对应2025年PE为14x，当前总市值347亿元；目标市值430亿元，对应2026年PE为15倍，空间20%以上，维持“买入”评级。
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