用Netflix的经验,重看泡泡玛特

毒眸
Jun 19

快速转舵与高举高打。文 | 李欣媛编辑 | 刘南豆乐高、唱片公司、迪士尼,是泡泡玛特董事长王宁对外采访里反复提及的三个学习模板。在他看来,泡泡玛特需要学习乐高的“语言体系”,模仿唱片公司的“平台开发”,至于迪士尼,更多视为一种成长目标,“我们要做‘迪士尼’,这个战略5年前、10年前就可以定好,也许这个战略10年、100年都不用变。”学习迪士尼是全链路的。在王宁看来,泡泡玛特和迪士尼本质上同属于IP...

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