“今天预计是45亿(元),但实在是有点没力气了。”辛巴(快手主播辛有志)在“618”首播后晒出单场后台最终成交数据,销售额超过了40亿元。他的直播链接中,有米面粮油、手机电脑,还有大量显示“暂时抢光”的黄金首饰。 或许是“外卖大战”吸引了太多关注,这场超40亿元GMV(商品成交额)的单场直播放在直播电商“黄金期”都“拿得出手”,但在这个“618”却没被过分注意。 赛道有所“降温”,直播电商在...
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