拼多多的海外猛将Temu,失宠美国,地位不保?

Ofweek维科网
19 Jun

在拼多多的全球化版图中,Temu无疑是最受瞩目的一颗棋子。自2022年9月上线以来,Temu 凭借独特的商业模式和强大的运营策略,迅速在海外市场崭露头角,尤其是在美国电商市场掀起了一阵旋风。Temu以“极致性价比”为核心,通过全托管和半托管模式,整合供应链,砍掉中间环节,将中国优质的白牌商品以超低价格直供美国消费者。这一模式大获成功,数据显示,在2024 年,Temu美国站的GMV突破350亿美元...

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