转自：中国质量报□ 本报记者 岳 倩近日，星巴克以三大王牌品类——星冰乐、冰摇茶、茶拿铁为代表的数十款产品集体推出全新夏日“心动价”。以大杯为例，平均价格降幅约5元，部分产品跌入20元至30元区间。这是星巴克中国25年来首次降价。星巴克表示，这不是价格战，而是发力非咖啡饮品市场的开端，将打造“上午咖啡，下午非咖”的全天候服务场景。据了解，星冰乐、冰摇茶、茶拿铁均为非咖品类。此次降价为什么针对非咖...
Source Link转自：中国质量报□ 本报记者 岳 倩近日，星巴克以三大王牌品类——星冰乐、冰摇茶、茶拿铁为代表的数十款产品集体推出全新夏日“心动价”。以大杯为例，平均价格降幅约5元，部分产品跌入20元至30元区间。这是星巴克中国25年来首次降价。星巴克表示，这不是价格战，而是发力非咖啡饮品市场的开端，将打造“上午咖啡，下午非咖”的全天候服务场景。据了解，星冰乐、冰摇茶、茶拿铁均为非咖品类。此次降价为什么针对非咖...
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