中信证券研报表示我国医美行业市场空间大认知度提升和客群老龄化有望驱动成长其中注射类受益于供给侧推动、增速或将快于行业整体

智通财经
20 Jun
中信证券研报表示我国医美行业市场空间大认知度提升和客群老龄化有望驱动成长其中注射类受益于供给侧推动、增速或将快于行业整体。产品维度看品类演进迭代创造发展机遇新证稀缺性构筑产品红利、中长期批文增加后格局或将U型演变竞争要素由产品逐步升级至营销、市场、管理等多维度综合能力;企业维度看中国市场具备“有限创新”特征头部企业或将依靠运营能力积淀保持领先。基于此我们提出两条投资主线:①产品维度关注品类迭代、单品突破机遇;②经营维度关注医美企业综合能力构建更加看好龙头企业持续领先能力。

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