新浪科技讯 6月17日下午消息，今日举办的百度AI Day活动上，百度副总裁、百度电商总经理平晓黎宣布，罗永浩将担任百度慧播星首席体验官，以超头部主播能力助力慧播星突破，罗永浩将入驻百度优选平台，不定期进行“真人+数字人”直播，常态化为用户带来更多福利。

　　与此同时，百度优选还将与交个朋友达成战略合作，在“AI+直播”领域进行探索，共建行业技术标准，助力达播能力出海。

　　据平晓黎现场介绍，罗永浩数字人在百度电商完成的首场直播，吸引了超1300万人次观看。其中，GMV突破5500万元。90%的网络用户在观看直播后评价都非常正向，且纷纷表示数字人直播与真人直播已“真假难辨”。（文猛）

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