出品/联商专栏近两年,餐饮市场竞争愈发激烈,火锅赛道品类不断创新,快餐领域也在努力实现场景突围,各大品牌均致力于寻找新的增长突破口。近期,海底捞推出22元工作日自助午餐的消息备受关注,从套餐中3款热菜、3款凉菜搭配主食水果的丰富配置,到12:00-15:00的精准时段供应,再到“浪费罚款”的约束机制,每个细节都体现出海底捞对午餐市场的深入思考。事实上,自2022年郑州门店试水15元盒饭,2023年...
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