智通财经APP获悉，据报道，迪士尼(DIS.US)和亚马逊(AMZN.US)达成了一项新的合作伙伴关系，旨在提升流媒体电视广告的定向能力。报道称，迪士尼旗下的实时广告交易平台与亚马逊的需求方平台(DSP)物流部门之间的合作，将使更多广告主能够获取迪士尼各大平台的内容库存。此次合作将为使用亚马逊DSP的品牌开辟更多机会，让他们能够触达观看Hulu、Disney+和ESPN内容的消费者。
亚马逊广告的DSP副总裁Kelly MacLean表示：“通过将迪士尼的优质内容与亚马逊对消费者的深度理解相结合，我们正在打造对各方都更有效的广告方式——品牌能接触到合适的受众，出版方能最大化内容库存价值，观众也能看到更相关的广告。”
报道称，Disney+的内容库存将向亚马逊DSP的国际客户开放，包括法国、德国、意大利、葡萄牙、西班牙、瑞士、土耳其和英国。该整合预计将在今年第三季度启动。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.