作者 | 王小娟 编辑 | 周智宇 在这一轮中国市场的变革中,自主品牌们站上舞台中央。传统品牌则光芒黯淡,焦虑难掩。 宝马作为曾经豪华汽车市场代名词的存在,也在这一轮的风暴中遭遇危机,各车型价格不断下探。17万买3系、26万买5系频上头条,激烈的市场竞逐中,宝马的品牌价值在愈演愈烈的价格战中,逐步被侵蚀。 这个背景下,宝马为中国市场挑选了一位财务金融背景丰富的管理者宝思齐,接任技术背景的戴鹤轩。...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.