【渤士说 星投顾】国产啤酒的百年沉浮II

渤海证券财富管理
18 Jun

全文1614字 预计阅读需10分钟上回我们讲到了啤酒这种地道“老外”在国内受到了追捧的同时,很多外国品牌却有些水土不服,就比如我们现在几乎看不见的贝克啤酒。所以其他的海外品牌呢,在中国过得也不是很好,所以他开始转变策略啊,给国内的大品牌酒厂注资或者合作,以此来赚取中国啤酒市场的利益和市场份额。百威在这里面呢百威做的是最好的,全资收购了哈尔滨啤酒并且靠着成熟的运营经验,把哈尔滨啤酒从一个地域特色...

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