东吴证券研报指出,二代顺利接班,看好李子园经营势头向上。25年以来公司加强营销费用投放管理,减少传统媒体费用投入、加强线上新媒体平台渗透:新品维生素水独家冠名爱奇艺S级综艺《微笑一号店》,6月已官宣维生素水代言人丁禹兮,粉丝经济下将驱动月销爬坡。认为李博胜总年轻化视野和电商经验较为丰富,对新渠道感知较为敏锐、健康化转型决心坚定,且接班后品牌年轻化动作频频,有助于加大品牌曝光、占领年轻消费群体心智,期待调整成效逐步显现。维持2025~2027年归母净利润为2.5、2.8、3.1亿元,同比+13%、+10%、+9%,对应PE为21/19/17倍,维持“增持”评级。
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