以迪士尼限量玩偶、LABUBU联名款、明星小卡为代表的新型潮玩“理财”产品近来在年轻群体中悄然兴起。记者调查发现,一款迪士尼发售价139元的玩偶在二手市场被热炒至9589元,涨幅近70倍;LABUBU联名玩偶溢价亦超45倍。 专家指出,此类产品高溢价源于其构建的潮流标识属性、“去故事化”的全球化IP传播优势,以及厂商刻意营造的稀缺性和黄牛产业链的深度介入。然而,市场存在显著价格失真,热门款遭爆炒...
Source Link以迪士尼限量玩偶、LABUBU联名款、明星小卡为代表的新型潮玩“理财”产品近来在年轻群体中悄然兴起。记者调查发现,一款迪士尼发售价139元的玩偶在二手市场被热炒至9589元,涨幅近70倍;LABUBU联名玩偶溢价亦超45倍。 专家指出,此类产品高溢价源于其构建的潮流标识属性、“去故事化”的全球化IP传播优势,以及厂商刻意营造的稀缺性和黄牛产业链的深度介入。然而,市场存在显著价格失真,热门款遭爆炒...
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