据彭博社报道,在中国市场上曾经风光无限的西方品牌,如哈根达斯和星巴克,正在重新评估其在中国的战略。随着竞争对手的迅速崛起,以及消费者习惯的改变,这些国际品牌不仅在产品和营销策略上进行调整,甚至开始考虑出售部分或全部中国业务。哈根达斯的母公司General Mills正在筹备出售其在中国的250多家门店,而星巴克也在探讨其在中国市场的业务调整。目前,星巴克在中国拥有超过7,750家门店。此外,...
Source Link据彭博社报道,在中国市场上曾经风光无限的西方品牌,如哈根达斯和星巴克,正在重新评估其在中国的战略。随着竞争对手的迅速崛起,以及消费者习惯的改变,这些国际品牌不仅在产品和营销策略上进行调整,甚至开始考虑出售部分或全部中国业务。哈根达斯的母公司General Mills正在筹备出售其在中国的250多家门店,而星巴克也在探讨其在中国市场的业务调整。目前,星巴克在中国拥有超过7,750家门店。此外,...
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