一、霸王茶姬:评级“跑赢大市”,目标价37.5美元关键要点管理层重申了两个战略重点领域:1)在中国实现可持续增长,以提升霸王茶姬品牌的持久力;2)海外扩张。产品战略:坚持主打 “茶拿铁” 系列,并根据消费者口味持续进行产品创新。霸王茶姬将在自身体系内保持价格稳定,但会密切关注当前因食品聚合平台高额补贴导致的实际价格下降情况。公司正在评估其加盟利润分成方案,特别是原材料加价和基于销售额的服务费收取...
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