蕉下、波司登等多品牌混战:防晒衣为何越卖越便宜?

21世纪经济报道
17 Jun

21世纪经济报道记者朱艺艺杭州报道  夏季来临,防晒衣热度随之上升。  天猫618第一轮战报(5月16日至5月26日抢先购)显示,主打防晒品类的蕉下在女装销售榜和男装销售榜均榜上有名,而在男装机能防晒衣榜单上,蕉下、蕉内、凯乐石等品牌拿下前三席位。  艾瑞咨询的报告预测,预计2026年国内防晒服配市场规模将达到958亿元,接近千亿级市场,其中防晒衣占比将超过50%。  面对广阔的增长空间,无论是蕉...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10