燕之屋528元燕窝卖70盒,6.7亿营销费砸出利润"腰砍"惨案

中金在线
Jun 18

在滋补品市场的激烈竞争中, 燕之屋 曾经凭借独特的品牌定位和营销策略,占据了一席之地。然而,近日公布的2024年年报却让人大跌眼镜,营收增速放缓、净利润暴跌,这家曾经的行业明星企业,正面临着前所未有的挑战。根据燕之屋2024年年报显示,全年实现营收20.5亿元,同比微增4.37%,这个增速与过去几年相比,明显失速。曾经的高速增长不再,个位数的增幅让人担忧其未来的发展潜力。而净利润方面,更是惨不忍睹...

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