1800亿长城魏建军,猛攻高价车

21世纪商业评论
18 Jun

本文字数:1994|预计3分钟读完重投门店,做大魏牌。记者丨杨松编辑丨鄢子为长城汽车董事长魏建军,发布新打法。6月18日,他主持召开股东大会,参会的一位投资人告诉《21CBR》记者,他在小会议室中,见到魏建军。魏同进来每位投资人,都握了手。约1800亿元市值的长城,处于向高端攀爬的关键期。魏建军加大研发投入,加码中高端产品,特别是以他姓氏命名的“魏牌”。5月以来,他在魏牌上倾注大量精力,先是提拔...

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