Wix.com Ltd. has announced its acquisition of Base44, an AI-powered platform that simplifies web and app creation through a code-free, conversational AI experience. The transaction, valued at approximately $80 million with additional earn-out payments through 2029 based on performance metrics, aims to enhance Wix's AI portfolio and expand its reach to new audiences worldwide. Base44 will continue to operate independently, leveraging Wix's scale to accelerate its growth. This move aligns with Wix's mission to make digital creation more accessible and intuitive, enabling users to express their goals while intelligent agents handle the technical execution.
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