在电影市场增速放缓的情况下,阿里影业通过收购大麦与加大在IP衍生品方向的投入,不断丰富其娱乐产业版图,降低对电影市场的依赖。随着演出市场持续景气及IP衍生赛道扩容,其多元增长引擎已初步成型。5月21日,阿里巴巴大文娱集团官方宣布即日更名为虎鲸文娱集团,旗下阿里影业(01060.HK)拟更名为大麦娱乐,此次更名或标志着阿里影业正在降低对电影业务的依赖,并在未来更加聚焦线下演出、IP衍生品两大高成长性...
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