据新京报，“618”购物节期间，快手电商在货架场方面，泛货架商品卡GMV（商品交易总额）同比增长超53%，搜索GMV同比增长超143%，快手商城大牌大补频道百万GMV单品数同比增长超124%。内容场消费方面，挂车短视频GMV同比增长超29%。快手数据还显示，GMV成交破千万的商家数同比增长超43%，GMV成交破亿的商家数同比增长超61%。中小商家同样抓住了大促增长的窗口期。据快手数据，中小商家GMV同比增长30%，新入驻商家店效年同比提升超24%。“618”购物节期间，国补专项同样拉动相关类目商品GMV增长。其中，GMV同比增长超50%的国补商家数达132个，手机、空调、冰箱、洗衣机、电视机等季节性绿色节能产品畅销。
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