【2024年以来美妆个护行业稳增长，国货崛起且定位分化】 2024年以来，美妆个护行业大盘稳增长，国货品牌市占率持续提升。民族自信增强使国货建立品牌溢价，发力高端市场，大众市场消费日趋理性，追求极致性价比。 中国美妆个护市场总量趋稳，2024年规模约5367亿元，同比降2%，预计2024 - 2029年复合年增长率为1%。2024年国货市占率进一步提升，重点护肤、彩妆品牌总份额分别达50.6%、...
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