自喊出“反内卷”口号后，美团就停不下来，先是在外卖领域制作了“红黄蓝”三色同框海报，被解读为“以和为贵”；近日“美团优选关闭”又冲上热搜，被误解是退出社区团购，把这块蛋糕拱手让给了多多买菜、兴盛优选等竞争对手。从美团优选的回应来看，它实则是半退，即退出亏损地区，但广东、福建、浙江等地保持正常运营。这一战略调整的背后，反映出社区团购的整体不景气。昔日的中老年“铁粉”逐渐转为“路人”，因为他们找到了更...
Source Link自喊出“反内卷”口号后，美团就停不下来，先是在外卖领域制作了“红黄蓝”三色同框海报，被解读为“以和为贵”；近日“美团优选关闭”又冲上热搜，被误解是退出社区团购，把这块蛋糕拱手让给了多多买菜、兴盛优选等竞争对手。从美团优选的回应来看，它实则是半退，即退出亏损地区，但广东、福建、浙江等地保持正常运营。这一战略调整的背后，反映出社区团购的整体不景气。昔日的中老年“铁粉”逐渐转为“路人”，因为他们找到了更...
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