贵州茅台消息6月17日至19日茅台集团党委副书记、总经理王莉率队赴北京、浙江拜访京东集团和阿里巴巴集团并组织召开部分省区

智通财经
Jun 22, 2025
贵州茅台消息6月17日至19日茅台集团党委副书记、总经理王莉率队赴北京、浙江拜访京东集团和阿里巴巴集团并组织召开部分省区贵州茅台酒传统经销商座谈会与各渠道商深入交流详细了解近期市场营销情况科学分析市场状态系统谋划应对措施进一步凝聚共识、提振信心、共克时艰持续推动茅台酒市场可持续高质量发展。通过座谈茅台与京东、阿里就下步工作达成了系列共识。电商渠道要充分发挥流量高、触达率高、筛选率高等方面的优势把茅台从产品运营上升到品牌运营更好彰显茅台品牌的触达与影响。要主动融入茅台渠道生态建强专门的营销团队反对不正当竞争强化平台管理做好“线上+线下”双向赋能积极维护茅台良性的渠道生态体系。

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