文 | 新眸,作者 | 知秋消费赛道从来不缺造词能手。前不久,星巴克中国在战略发布会上抛出了“非咖”这一新名词,按照官方的说法,“非咖”是一种新的体验或场景,“上午咖啡提神、下午非咖放松”,不简单指代不含咖啡因的饮品,而是涵盖了咖啡以外的所有现制饮品,目前主要包括星巴克的三大品类:星冰乐、冰摇茶、茶拿铁。“非咖”在星巴克内部的战略定位非常高,几乎承载了“第二增长引擎”的重任,外界有将其总结为星巴克...
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