6月17日至19日,贵州茅台集团总经理王莉率队拜访京东和阿里巴巴,并召开经销商座谈会,强调维护良性渠道生态。与此同时,5月规上白酒产量同比下降13.4%,而啤酒产量同比增长1.3%。酒企方面,五粮液表示将适时提高分红率,会稽山气泡黄酒在618销售突破5000万元,金种子酒回应退出白酒传闻。行业整体承压,经销商侧重保现金流,而酒企仍倾向扩大规模。
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