Stroeer SE & Co. KGaA recently participated in the World Out of Home Organization $(WOO.AU)$ Congress in Mexico, where they highlighted the support for Ad Net Zero's initiative to enhance CO₂ measurement in the Out-of-Home (OOH) advertising sector. The congress emphasized OOH as an environmentally friendly media channel. A key announcement was the collaboration between WOO and Ad Net Zero to revise the Global Media Sustainability Framework (GMSF), aiming for accurate greenhouse gas emission calculations across various media formats, including Classic, Transient, and Digital. This initiative addresses the current lack of a unified approach to emissions measurement in media, with over 30 different methodologies in existence. The GMSF, introduced by Ad Net Zero in 2024, seeks to provide consistency and transparency in CO₂ calculations. The event featured a keynote from Katrin Robertson of blowUP media Group and Stephanie Scheller from Omnicom Media Group, advocating for the industry's shift towards sustainable practices.
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