文 | 张佳儒瞄准万亿即时零售市场,阿里巴巴(以下简称“阿里”)掀起战略变革。6月23日,阿里CEO吴泳铭通过全员邮件宣布,即日起,饿了么、飞猪加入阿里中国电商事业群。范禹继续担任饿了么董事长兼CEO,向蒋凡汇报。吴泳铭对此调整给了极高的定位,称:“这是我们从电商平台走向大消费平台的战略升级。”阿里迈向大电商平台,即时零售市场是必争之地。在传统电商增长趋缓背景下,即时零售是一块新的肥肉,机构数据...
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