京东宣布与江苏省城市足球联赛（以下简称“苏超”）宿迁队达成战略合作，京东成为宿迁足球队顶级战略合作伙伴。此前，京东宣布成为“苏超”官方战略合作伙伴，双方将在赛事营销、文化娱乐、全民健身、宣传直播、比赛定制等多个方面展开合作。据京东方面介绍，截至目前，京东在宿迁总投资额已超过200亿元。
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