King International Investment Enters Strategic Partnership to Boost Liquor Sales in China

Reuters
23 Jun
King International Investment Enters Strategic Partnership to Boost Liquor Sales in China

King International Investment Limited has announced a strategic cooperation with Hubei Machain Technology Group Co., Ltd. to boost its liquor business in Mainland China. The one-year agreement aims to enhance the domestic recognition and sales of the "Diwangchi" series of liquor. The collaboration is expected to improve operational efficiency, reduce costs, and increase profits, supporting future market expansion. Hubei Machain, specializing in online promotion and sales, will provide technological solutions to help King International achieve greater market share and commercial value.

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