微软广告业务宣布DSP停服,围墙花园阵营又壮大了?

虎嗅
24 Jun

一前段时间,微软发布了一个公告:2026年2月,旗下DSP需求方平台Microsoft Invest将正式关停,取而代之的是Copilot驱动的对话式广告购买体验。国内几乎没有媒体关注这件事儿,不过我认为对数字广告行业来说,还是值得说一说的。Microsoft Invest 的前身可以追溯到广告技术巨头 AppNexus的 DSP,2018 年AppNexus被美国通信运营商巨头AT&T 收购,...

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