近年来,新茶饮行业掀起出海浪潮,众多品牌积极拓展海外市场,试图在全球饮品版图上占据一席之地。不过,海外市场虽充满机遇,却也荆棘丛生,品牌在探索过程中面临着诸多考验。今年2月23日,喜茶首家海外LAB店在美国纽约时代广场开业,并打造全球首个TEA LAB创新实验空间,还单独设立TEA LAB系列产品线,部分高端产品价格接近10美元。自进驻美国市场以来,喜茶已在美国开出逾20家门店。今年4月26日,...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.